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Strategy,
Trends
& Creation

#Businessopportunities
#Opencreativity
#Connectinsights

Credo of Les Arborescents

Because Les Arborescents believe in accurate Information, we give ourselves the means to capture and communicate with integrity

Because it is hard to move forward without conviction, without vision, tactics or rhythm, Les Arborescents make Meaning emerge jointly with you

Because our know-how and people skills take on meaning, if they are incarnated in life skills with Strategy and  Transmission

Because action brings about movement and movement, life; Les Arborescents concretely put operational Actions to work to deploy strategies

Information
Meaning
Actions
Strategy

Activities

StrategyStrategy
Innovation
Product Strategy

Brand Vision

Future Challenges
Implications

Communication
Strategy
BrandingBranding
Business
Opportunities
Brand Scan

Positioning
Marketing

Discourse
Communication Plan

Offering Strategy
Distribution

Plan Strategy
Innovation

Client Experience
Itinerary
CreationCreation
Concepts
Products
Services

Name Research
Tagline
Baseline

Training Guide
Specifications

Ideas Notebooks
WritingWriting
History of Brands
and Products

Snapwrite
Instawrite

Press Release
Press Kit

Body copy
Brand
Magazine

Brand Book
Insights Book
ProspectiveProspective
Alternative Consumer
Behaviors Study

Trend Albums

Monographs
Themes

Emerging Insights
Experts AgentExperts Agent
Interviews

Scouting

Speaker Briefing
Participants

Colloquiums

Methodologies

INFORMATION
Data sourcing
The words of experts

The collecting of insights

The crosschecking and putting into perspective of data

MEANING
Analysis of emerging signs and codes
Diagnosis
Mapping/Analysis of the environment, actors present, resources, dynamics, relationships and correlations

Updating of strengths and weaknesses, challenges and stakes

STRATEGY
Writing of roadmaps, the plan
Strategic opportunities

Potential positioning scenarios

Roadmap

INNOVATION
Synesthesic creativity
Crossed and
multidisciplinary
collaborations

Open window, open
mind, open data

Daily meetings with experts and the availability to listen, exchange, analyze and project

Travel and its state of mind, all the senses on the alert to understand the world and everything that is new

Constant work with iterative rituals and disruptive pauses

Notebooks to jot down all the ideas, especially the most incongruous ones and their rebounds

Reading and assiduous visits to all the bookstores

Free time in the daytime and evening to free up intuitions, associate and connect ideas and to build projects

Corporeal energy to be in good health

The pleasure of living, loving and working

Who are we?

Elisabeth Pannetier – Desvignes
Founder and President Les Arborescents

From literature to entrepreneurship and vice versa

20 years of experience in brand management consulting with major actors in the luxury, cosmetics, food and banking industries among others (BPI, BNP Paribas, Cartier, Chanel, Coty, Lesieur, L’Oréal, LVMH, Nestlé… ) and the arts (INMA, Fondation Bettencourt Schueller)

  • 2011-2019 : Founder and director of Perspectives Lab
  • 2008-2010 : Creator of the innovation pole of ID Sourcing
  • 2004-2008 : Senior intuition consultant
  • 2001-2004 : Study and creation director Ipsos

For many years… classics professor

2 children
married

3 years of XXL life
in Shanghai

A community of Arborescents with profiles as multidisciplinary as they are international:

Adventurer, Architect, Artist, Psychologist, Philosopher, Art Director, Photographer, Forest Ranger, Herbalist/Botanist, Entrepreneur… Explorer, Masseur, Data Scientist, Chef… Musician

Our values

Arborescence

Common Sense

Co-creation

Spontaneous and
intuitive creativity

Desire

Liberated emotion

Togetherness

Humanism

Accuracy

Organization

Resonance

Syntax

Vitality

Let’s work together!

Incorporate your companies, your projects, your brands, your foundations… into a virtuous ecosystem to discover new business opportunities and set up growth outlets!

Take a fresh approach with Les Arborescents to grow with discernment, tactics, confidence and influence!

Creatively and innovatively energize and fertilize your structures!

Break out of politically correct restraints to recover singularity and desirability